Thank you Google and Rogers for the Small Business Innovation Workshop

This week we attended the Google and Rogers Small Business Innovation Workshop at the Google offices on Richmond.

A truly educational experience. Amazing keynote speakers with lots of interesting information.

Some very interesting fun facts they shared:

  1. 3.5 billion searches are googled every day!
  2. People check their phones an average of 150 times a day!
  3. If a phone is lost, it is reported in an hour. If a wallet is lost, it’s reported in 24! hah! (are we connected or what?)

Those are the fun facts, now, here are 5 of the more important tips we gleaned from the workshop.

When it comes to your website/online/mobile presence there are 5 important things to pay attention to.

  1. Quality – create tightly themed ad gaps, reach is more important than precision.
  2. Take up realestate
  3. Track conversions – tracking = optimization
  4. Mobile – desktops and laptops are far less used than before, mobile is where it’s at.
  5. Speed is everything – insert your url into this link and see what google has to say!

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